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据有关部门的预测,为举办2008年奥运会,北京将投资1800亿元以上用于基础设施建设。参照投资额40%转化为消费的一般规律,到2008年奥运会开幕前,由奥运会直接投资拉动的社会消费将突破700亿元。据旅游部门预测,在奥运因素作用下,北京入境旅游人数将以年均6%至10%的速度增长。北京市商务局长李昭说,首都居民消费升级与2008年奥运会相伴而来,在未来五年形成了十分可观的市场需求和发展商机。据保守测算,2004年至2008年五年间北京社会消费品零售额累计将达到13000亿元,市场增量接近3000亿元,其中因举办奥运会形成的市场增量约1000亿元。据介绍,在适应奥运商机的几项重点工作中,加快引进电子结算、计算机服务平台、企业综合管理信息、客户关系管理、商业智能等信息技术,加快发展商业设计、咨询、信息服务等流通服务业和职业培训教育等,是北京市比较迫切的工作。围绕着2008北京奥运会带来的商机,中国IT厂商加紧了他们的“步伐”。本期我们选取了一组报道,以期对所有有志于抓住奥运商机加快自身发展的企业有所借鉴。
According to the forecast of relevant departments, Beijing will invest 180 billion yuan or more for the construction of infrastructure in order to host the 2008 Olympic Games. According to the general law of converting 40% of investment into consumption, by the opening of the 2008 Olympic Games, the social consumption driven by direct investment in the Olympic Games will exceed 70 billion yuan. According to the forecast by the tourism sector, the number of inbound tourists coming to Beijing will grow at an average annual rate of 6% to 10% under the influence of the Olympic Games. Li Zhao, Beijing’s director of commerce, said that the upgrading of residents’ consumption in the capital has been accompanied by the 2008 Olympic Games and has formed a very significant market demand and business opportunities in the next five years. According to conservative estimates, the retail sales of social consumer goods in Beijing totaled 1.3 trillion yuan in 2004-2008, with an incremental market of nearly 300 billion yuan, of which an incremental market of about 100 billion yuan was formed due to the hosting of the Olympic Games. According to reports, in order to adapt to the Olympic business opportunities in several key tasks, accelerate the introduction of electronic settlement, computer services platform, enterprise management information, customer relationship management, business intelligence and other information technology to accelerate the development of commercial design, consulting, information services and other distribution services Industry and vocational training and education, is more urgent work in Beijing. Around the business opportunities brought about by the 2008 Beijing Olympic Games, Chinese IT manufacturers step up their “pace.” This issue we have selected a group of reports, with a view to all interested in seizing the opportunity to accelerate their own development of the Olympic Games have reference.