成功的品牌是靠——品牌名称、产品包装、产品规划、品牌价值、广告推广、活动展开、终端建设、品牌管理的有机链接与执行。品牌成功靠什么:搞技术的说品牌成功靠研发;搞生产的说靠质量;搞流通的说靠渠道;搞行政的说靠管理;搞媒体的说靠炒 Successful brands rely on - the brand name, product packaging, product planning, brand value, advertising, activities, terminal building, brand management, organic links and implementation. Brand success by what: to engage in technology that brand success by research and development; engage in production that rely on the quality; engage in circulation that by channel; engage in administration that rely on management; engage in media that rely on speculation