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近几年来,零售商面临着很大的挑战,对于那些试图赶上时代的品牌来说,技术是关键。在越来越拥挤的线上空间里,零售商想保持用户关注度,利用可购买的内容(shoppable content)和用户自制内容(UGC)是关键。现在的消费者都希望零售商能够给他们带来个性化的网上购物体验,通过内容创新,零售商可以抓住消费者,并让他们成为长期的回头客。UGC内容。UGC内容包括各种形式,例如博文、产品评述、用户上传的图片等。随着社交媒体的兴起,
Retailers are facing big challenges in recent years, and technology is key to brands trying to keep up with the times. In an increasingly crowded online space retailers are keen to maintain user awareness, using shoppable content and user-generated content (UGC). Today’s consumers want retailers to bring them a personalized online shopping experience. Through content innovation, retailers can grab consumers and make them long-term repeat customers. UGC content. UGC content includes various forms, such as Bowen, product reviews, user-uploaded images and more. With the rise of social media,