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随着信息化时代的到来,作为社会媒体化模式的重要类型—微博,已然悄然进入寻常百姓家。官方政府机构要想跟上时代的步伐,更好地了解民众的需求,必然要跟上时代潮流,一场政府办公方式的改革势在必行。政务微博在这场政府改革的时代浪潮中扮演者重要角色。本文通过了解电子政务、微博、政务微博之间的内在联系,进而重点分析政务微博的特有属性,政务微博的主要应用模式以及其作为时代利器的优点,最后点出凡事的两面性—政务微博的缺点,最后提出政务微博合理使用的方法,以期达到政务微博较好的利用效果。
With the arrival of the information age, as an important type of social media model - Weibo, already quietly into the homes of ordinary people. To keep pace with the times and to better understand the needs of the public, it is inevitable for official government agencies to keep up with the trend of the times. A government-led reform is imperative. Government microblogging plays an important role in this wave of government reform. By understanding the internal relations between e-government, microblogging and government micro-blogging, this article focuses on the analysis of the peculiar attributes of government microblogging, the main application mode of government microblogging and its advantages as a weapon of the times, and finally points out the two sides of everything: government affairs The shortcomings of microblogging, and finally put forward the rational use of government microblogging methods, in order to achieve better utilization of government microblogging effect.