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是现行连锁渠道、厂家和消费者,三方合力捧起了家电品牌专卖店。专卖店(Exclusive Shop)是指专门经营或授权经营某一品牌商品(制造商品牌和中间商品牌)为主的一种零售业态。一般来讲,专卖店较多出现在服装、健康、奢侈产品上,但近年家电厂家的专卖店建设热情高涨,投入巨大。为什么?效果如何?依我的观察,家电厂家热衷于专卖店的主要原因有三个。
Is the current chain of channels, manufacturers and consumers, tripartite together won the appliance brand stores. Exclusive Shop refers to a retail business that specializes in or authorizes the operation of a certain brand of goods (manufacturer’s brand and middleman’s brand). In general, stores appear more in clothing, health, luxury products, but in recent years, the enthusiasm of home appliance manufacturers store construction, huge investment. Why? What is the effect? According to my observation, there are three main reasons why appliance manufacturers are keen on specialty stores.