渠道下沉、扁平化,几乎已经是所有企业的共识,然而如何才能打赢这场“城市包围农村”的营销战?婚庆首饰寄托了人们的美好祝福,并有着深厚的文化内涵,已经不再是某个阶层的专属,渐渐由奢侈品变为“飞入寻常百姓家”的常物。以前,北京、上海、广州、深圳等经济发达、消费水平高的一线城市曾对婚庆首饰有较大的贡献率,但由于品牌众多,竞争激烈,商家在市场开拓上也 Channel sinking, flattening, almost all the consensus of enterprises, but how can we win this “urban encirclement of rural areas,” the marketing war? Wedding jewelry pinned the people’s best wishes, and has a profound cultural connotation, has been Is no longer an exclusive class, and gradually from luxury into “fly into the homes of ordinary people, ” common. In the past, first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, which had developed economy and high consumption level, had a greater contribution to wedding jewelery. However, due to the large number of brands and fierce competition, businesses in market development