广告是一门操作性很强的专业,在校的广告系学生很少有机会参与到一个广告完整的策划过程中去,他们要在这四年中从完全不懂广告成长为广告界的人才,关键在于教育问题。我认为我们广告界的教育应该向 MBA 教育方式靠拢,它是以案例分析为主的课程体系。我们如今的教育却把案例仍在一边,原因在于大部分老师的案例是隔靴搔痒甚至是没有案例的,他只能把书上的文本用嘴巴讲一遍,没有空间、环境与气息,导致师资力量不健全,严格来说至少有50%从事广告教育的人是不合格的。有 Advertising is a very professional, professional advertising students in the school rarely have the opportunity to participate in the planning of a complete advertising process, they will be in four years from completely ignorant of advertising growth to advertising talent The key is education. I think education in our advertising industry should move closer to the MBA education. It is a curriculum system based on case studies. Our present education leaves the case on the sidelines because most of the teachers’ cases are even insignificant and even caseless. He can only speak the text in his mouth once again without space, atmosphere and atmosphere, resulting in a lack of faculty Perfection, strictly speaking, at least 50% of people engaged in advertising education is unqualified. Have