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李书福决意将它变得更加贴近市场,用中国无限广阔的市场换取沃尔沃的未来。坚守了80多年世界“最安全”形象的沃尔沃汽车,如今却不得不面临着转型的局面。不久前,沃尔沃全球CEO斯蒂芬·雅各布曾公开承认:“随着汽车行业整体安全性能改善,安全牌的重要性已降低。”8月23日在北京举行的沃尔沃品牌战略发布会上,沃尔沃正式对外公
Li Shufu determined to make it closer to the market, with China’s vast expansive market in exchange for Volvo’s future. Volvo Cars, which have stuck to the world’s “safest” image of more than 80 years, have now had to face the transformational situation. Not long ago, Volvo CEO Stephen Jacobs publicly acknowledged: “As the overall safety performance in the automotive industry has improved, the importance of security cards has diminished.” At the Volvo Branding Strategy Launch in Beijing on August 23rd Volvo official on the grandfather