在当今社会,民意通过网络渠道得到了较之以往更加直接的反映,而网络媒体也有了更加强势的地位。文章以“躲猫猫”事件为例,侧重于分析网络媒体第一次主导事件发展,敢于对传统主流媒体的观点提出质疑。文章力求得出一种可能的发展趋势,并提出正确的引导方法,使得新旧力量避免对立,从颠覆走向融合。 In today’s society, public opinion has been reflected more directly than ever before through online channels, and the online media has also enjoyed a stronger position. Taking the “hide and seek” incident as an example, the article focuses on analyzing the development of the first leading event of online media and daring to challenge the viewpoints of the traditional mainstream media. The article seeks to come up with a possible trend of development and proposes the correct guiding method so that the old and new forces can avoid opposition and move from subversion to integration.