企业思想政治工作者的魅力，是指思想政治工作者在工作过程中所具有的亲和力、凝聚力、号召力和工作过程对职工造成的参与积极性和自觉性。 　　思想政治工作者只有具备了一定的魅力，才能赢得职工群众的极度信任和心悦诚服地拥护、配合、服从；才能使职工群众积极而愉快地思 The charisma of an ideological and political worker of an enterprise refers to the enthusiasm and initiative of the ideological and political workers in participating in the process of work, resulting from their affinity, cohesion, charisma and work process. Only when the ideological and political workers have a certain degree of charisma can they win the utmost trust and open-minded support and cooperation from the masses of workers and workers so that the working masses can think positively and happily