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在现代企业中,调整产品结构,不断开发新品是占领市场、获取经济效益的理想之举:这里撷取世界企业新产品开发的几种谋略,以期使读者从中领悟一点真谛。 1、连锁开发法。即通过开发一种新产品来带动相关产品的开发。如法国一电话公司针对顾客打电话通常需要找纸和笔作谈话记录,发明了一种带有活页记录本和园珠笔的电话机附加装置,与电话机一起配套推向市场,结
In modern enterprises, adjusting the product structure and continuously developing new products are ideal measures to occupy the market and obtain economic benefits: Here we have learned several strategies for the development of new products of the world’s enterprises, in the hope that the readers will realize some truth. 1, chain development method. That is, by developing a new product to drive the development of related products. For example, a telephone company in France usually calls for papers and pens to record conversations with customers, and invents a telephone attachment with a loose-leaf notebook and a ball-point pen, which is integrated with the telephone and brought to market.