一位干了几年推销而业绩不佳的推销员,打电话询问,如何才能提高自己的推销能力。我告诉他:你不妨运用想象推销的方法——想象推销,就是推销员在脑海中想象如何进行推销,然后照想象的方法去推销。想象推销包括三个方面的内容,一是推销方法想象:想象如何介绍商品,如何打动顾客;二是推销过程想象:对推销全过程中的每一个细节,都考虑周到;三是推销心理准备想象:借助于想象战胜 A salesperson who has been marketing for several years and has poor performance has telephoned and asked how he can improve his marketing capabilities. I told him: You may wish to use the imaginative method of marketing - Imagine marketing, that is, the salesman imagine how to sell in the mind, and then sell it in an imaginary way. Imagination promotion includes three aspects. One is marketing methods to imagine: imagine how to introduce products and how to impress customers; the second is to imagine the sales process: to consider every detail in the whole process of sales; to promote the imagination : Winning with imagination