和任何一种媒介形式一样,媒介供应的饱和必然带来分流价值的减少。应对媒介饱和有两种方式,一是开发新的媒介形式,第二种就是利用现有媒介形式进行受众细分投放。开发新的媒介形式往往意味着更大的资本投入及更高的风险,进行受众的细分投放却能够有效地规避风险,使已有资源得到 As with any media form, the saturation of the media supply inevitably leads to a reduction in the value of diversion. There are two ways to deal with media saturation. One is to develop a new media format and the second is to use the existing media format for audience segmentation. The development of new forms of media often means greater capital investment and higher risk, the breakdown of the audience is able to effectively put an end to risk, make available resources