红色旅游是我国特色的旅游形式,越来越受到国内外广大游客的欢迎,成为打造地方旅游品牌、发展地方经济的重要支柱。然而,经过多年的发展,一些红色景区存在一些不规范的现象,使得红色旅游文化的形象受到损害。鉴于此,本文对红色旅游文化形象的建构进行了探讨,以期对相关从业人员有所借鉴意义。 Red tourism is a special form of tourism in our country, more and more popular with tourists from home and abroad. It has become an important pillar for building local tourism brands and developing local economy. However, after years of development, there are some irregularities in some red scenic spots, which have impaired the image of the red tourism culture. In view of this, this article discusses the construction of the red tourism culture image in the hope of referring to relevant employees.