社交媒体和客户关系的专家献计献策,改善客户与你品牌互动的体验。正如许多企业已经知道的那样,社交媒体是一种卓有成效的客户关系工具,可以为你的品牌积聚人气。但倘若运用不当,社交媒体同样会搞砸你的品牌。客户忠诚度计划提供商Clutch的营销副总裁Mark Harrington说:“许多品牌已经因没有重视社交媒体而受到严重伤害,有的吸引客户 Experts in social media and customer relations are contributing ideas to improve the customer experience with your brand. As many businesses already know, social media is an effective customer relationship tool that can build popularity for your brand. But if not properly used, social media can mess up your brand as well. Mark Harrington, vice president of marketing for client loyalty program provider Clutch, said: ”Many brands have been severely hurt by lack of attention to social media and some have attracted customers