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日本索尼公司创立于1946年。1957年,索尼公司研制成功了小型半导体收音机,并很快就行销日本,之后索尼公司把销售目标面向美国。有一次,美国布罗巴公司提出要订购10万台索尼公司的收音机,这相当于当时索尼公司一年的产量,不过布罗巴公司有个附加条件:要在产品上贴上布罗巴公司的商标。索尼公司断然拒绝了这一大宗订货,理由是索尼公司要开拓自己的市场,创造自己的名牌,而不去为别人作嫁妆。索尼公司正是有了这种闯市场、创名牌的精神,才使日后的索尼公司不断地发展壮大起来。如今索尼公司的产品已行销全球,成为世界上赫
Sony Corporation of Japan was founded in 1946. In 1957, Sony Corporation developed a successful small-scale semiconductor radio and soon sold it to Japan. Afterwards, Sony Corporation targeted sales to the United States. On one occasion, the U.S. Brobau company proposed to order 100,000 sets of Sony’s radios, which is equivalent to Sony’s annual production at that time. However, Brouba has an additional condition: it is necessary to affix products to the company. The trademark. Sony categorically rejected this large order on the grounds that Sony would open up its own market and create its own brand name instead of doing a dowry for others. It is with this spirit that the Sony Corporation has created a brand name and a brand name that will enable Sony Corporation to continue to grow and expand in the future. Now Sony’s products have been sold globally and become the world’s largest