论文部分内容阅读
全国市场旅游运动鞋品牌监测情况前十位品牌市场综合占有率为68.5%,比上月下降0.26%。上月前九强继续保持良好的销售业绩,再次进入本月前十。国际品牌耐克凭借其较高的知名度牢牢占据第一把交椅,市场综合占有率为11.41%。国产品牌李宁不甘示弱,本月奋起直追,抢占第二的宝座。安踏和阿迪达斯则被挤退一位,本月依次名列第三和第四。上月未及入围前五的三六一度经过不懈努力。本月终于出现在第五的位置。双星在销量上始终突出。本月位居十强中列。乔丹暂时保持稳定,连续两个月坚持在第七强。花花公子和特步不相上下,本月排名互换,仍在后三之列。金菜克成为本月唯一的新入围品牌。
National market, sports shoes brand monitoring situation The top ten brands integrated market share of 68.5%, down 0.26% from the previous month. Top nine last month continued to maintain good sales performance, once again entered the top ten this month. International brands Nike firmly occupy the first place with its high visibility, the market overall share of 11.41%. Domestic brand Li Ning unwilling to show off, rose up this month, to seize the second throne. Anta and Adidas were pushed back one place, followed by third place in this month and fourth. Last month did not enter the final five 361 after tireless efforts. This month finally appeared in the fifth position. Double star sales always highlighted. This month ranked top ten in the column. Jordan temporarily stable, for two consecutive months in the seventh. Playboy and special step comparable, ranking swap this month, still in the latter three. Jinke grams become the only new short-listed brand this month.