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近来,相关部门的调查显示:微波炉、抽油烟机、豆浆机等品种繁多的小家电已成为现代人生活的必需品,使用小家电的数量已是衡量老百姓生活水平高低的标志之一。近几年,国内小家电的消费获得了较快增长,其中冷热饮水机、燃气灶具、家用洗碗机,家用消毒柜增长都在40％以上。在我国大家电市场趋于饱和,各企业市场份额基本稳定的环境中,小家电市场已成为争锋的焦点。韩国、日本、德国等一些国外家电厂商,正是看到了这一前景而纷纷涉足我国的小家电市场。大举上市的扫地机,电动拖布,美容小家电等产品,在为人们带来便利的同时也为商家带来了无限的商机。 据调查,时下小家电产品销售看好的大都是国际知名品牌,国内厂家自行开发研制的却门庭冷落。在某商场小家电专柜,国产某品牌电熨斗标价100多元,
Recently, investigations by relevant departments showed that a wide range of small household appliances such as microwave ovens, range hoods, and soya-bean milk makers have become a necessity for modern people’s lives. The number of small household appliances used is one of the symbols of measuring the standard of living of ordinary people. In recent years, the domestic consumption of small household appliances has grown rapidly, among which hot and cold water dispensers, gas cookers, household dishwashers, and home sterilizers have grown by more than 40%. In the environment where the home appliance market in China is becoming saturated and the market share of various companies is basically stable, the small home appliance market has become the focus of competition. Some foreign home appliance manufacturers, such as South Korea, Japan, and Germany, have seen this prospect and have been involved in the small home appliance market in China. The sweeping machines listed on the market, electric mops, and small home appliances have brought unlimited business opportunities to the convenience of the people. According to the survey, most of the current sales of small home appliance products are optimistic about the internationally renowned brands. Domestic manufacturers have developed and developed their own products. In a shopping mall, a small household appliance counter, a domestic brand electric iron price more than 100 yuan,