联邦德国有一家生产口腔洁具的公司，研制了一种携带十分便利的“方便牙刷”。为了打开这一新产品的市场销路，该公司决定进行一次大规模的宣传攻势。但他们选择的宣传手段不是大作广告，不是用美妙动听的广告词去打动消费者，而是采取以强化传播的情绪感染力的方式来进行宣传 Federal Republic of Germany has a company producing oral Sanitary Ware, developed a very convenient handy “toothbrush.” In order to open up the market for this new product, the company decided to launch a mass marketing campaign. However, the means of propaganda they choose is not to make big advertisements. Instead of impressing consumers with beautiful and moving advertisements, they adopt the method of intensifying the emotional contagion of communication