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品牌建设是提升饭店核心竞争力的主要途径,信息化是品牌推广的有效手段。构建旅游饭店官网功能评价指标体系,以苏州的旅游饭店官网为研究对象,运用实证方法对指标体系进行验证,为当前旅游饭店的信息化建设提出新的建议和思路。
Brand building is to enhance the core competitiveness of the hotel the main means of information technology is an effective means of brand promotion. This paper constructs the index system of functional evaluation of official website of tourist hotels. Taking the official website of tourist hotels in Suzhou as the research object, this paper uses empirical methods to verify the index system and puts forward new suggestions and ideas for the current informatization construction of tourist hotels.