在卷烟产品与消费者之间有一座“桥”，就是人们通常所说的卷烟包装装潢。这座“桥”的外观给人的第一印象，往往直接关系到该产品的销量。可以说，包装装潢是否得体，会影响消费者的消费心理，而消费心理与消费习惯有着不可分割的联系。习惯一经形成，将出现固有的消费心... There is a “bridge” between cigarette products and consumers, which is what people call cigarette packaging and decorating. The appearance of this “bridge” gives the first impression, often directly related to the sales of the product. It can be said that the packaging and decorating is decent, will affect the consumer psychology, and consumer psychology and consumer habits are inextricably linked. Once the habit is formed, there will be inherent consumer heart ...