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面对全国性家电连锁的快速扩张,区域家电零售商为提竞争力都在提速前进,但快速发展也带来一些新的课题,因规模不一定就等于效益,怎样把规模转化为效益成为这些企业面临的主要问题。2008年1月29日,本刊记者在天津武清庆丰电器参加北京大友时代软件公司组织的一次家电盈利模式创新现场经验交流会,从参会代表的发言中感受到,虽然低价还是市场制胜的法宝,但已经不是拼价格就可以有优势,必须要将规模效应和低价策略进行整体的考虑。而且传统的管理方式也已经不适应时代的发展,需借助信息技术来帮助企业进行业务创新,做到在不同的门店配置不同的品类组合、卖什么样的产品、怎样去卖产品等。区域零售商已经开始把品类管理提升到了一定的高度,通过精细化管理,通过对人的管理,提高企业的管理水平,提高整体的盈利能力。
Faced with the rapid expansion of the nationwide home appliance chain, regional home appliance retailers are speeding up in order to enhance their competitiveness. However, the rapid development has also brought about some new problems. Because the scale is not necessarily equal to the profit, how to transform the scale into the benefit becomes the The main problems facing the business. January 29, 2008, our correspondents in Tianjin Wuqing Qingfeng electrical participate in Beijing Dayu Time software company organized a home appliance profit model innovation site experience exchange meeting, participants from the speech felt, although the low price or the market winning Magic, but not the price you can have the advantage, we must scale effects and low-cost strategy for the overall consideration. Moreover, the traditional management methods have not adapted to the development of the times. Information technology is needed to help enterprises to innovate their business, so that different categories of products can be configured in different stores, what kind of products to sell, and how to sell products. Regional retailers have begun to upgrade category management to a certain height, through refined management, through the management of people, improve business management, improve overall profitability.