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城市居民本土戏曲文化消费可从居民认知度、产品或服务市场认可度、居民消费参与度及消费心理预期等维度考量。研究发现,合肥庐剧具有较大的市场潜力,但存在居民认知途径有限、居民参与度与庐剧的市场认可度偏低等问题。因此,要积极构建城市戏曲文化生态圈,即从内生动力和外在助力两大层面激发戏曲文化的现代活力,从而促进城市居民的戏曲文化消费的提升。
The consumption of local opera culture of urban residents can be considered from the perspectives of resident awareness, market acceptance of products or services, consumer participation, and expectation of consumer psychology. The study found that Hefei Luju has great market potential, but there are some problems such as limited residents’ cognition, low degree of market participation of residents and Lu Opera. Therefore, it is necessary to actively construct the cultural circle of urban opera culture, that is, to stimulate the modern vitality of opera culture from the two aspects of endogenous power and external help, so as to promote the improvement of consumption of opera culture by urban residents.