论文部分内容阅读
本土化创新需要以本地市场为核心,这和传统外企的总部集权式、全球产品导向的架构是相互冲突的。在这个过程中,需要管理层排除异议和噪音,需要CEO亲力亲为,确保从上到下贯彻执行。本土化对很多企业而言都是巨大的挑战,本土化创新更是难上加难,不仅要了解本地客户需求,往往还要承担失败的风险。GE医疗无锡公司通过二十年的探索和实践,历经源创新、反向创新、协同创新三个阶段,走出了一条本土化创新之路。
Local innovation needs to be centered on the local market, which is in conflict with the centralized ownership of traditional foreign enterprises and the global product-oriented structure. In the process, management needs to obviate objections and noise, and CEOs are required to take personal care to ensure that they are implemented from top to bottom. Localization is a huge challenge for many businesses. It is even harder to localize innovation, not only to understand the needs of local customers, but also to bear the risk of failure. After 20 years of exploration and practice, GE Medical Wuxi has gone through three stages of source innovation, reverse innovation and collaborative innovation and has stepped out of a localization innovation path.