通过济南市星级饭店经营现状分析,发现其营业收入、平均房价等主要经营指标均有较大提升空间。通过总结饭店经营中出现的问题,提出了济南市星级饭店经营绩效提升主要策略有加强与接待旅行社的合作;建立全市星级饭店联合体;拓展经营链条,研发核心产品。 Through the analysis of the status quo of the operation of star-rated hotels in Jinan City, it is found that major operating indicators such as operating income and average house prices have more room for improvement. By summing up the problems in hotel management, the paper put forward the main strategies of enhancing the performance of star hotels in Jinan, strengthening the cooperation with reception travel agencies, establishing the city’s star hotel complex, expanding the operation chain and developing the core products.