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山东省拥有丰富的自然资源和人文旅游资源,在体育旅游方面蕴含着巨大的发展潜力,但目前的状况不容乐观。以产业组织理论中哈佛学派的SCP范式为基本分析框架,分析山东省体育旅游业的市场结构、行为与绩效,指出山东体育旅游业的发展具有得天独厚的优势,同时找出体育旅游业存在的问题,在此基础上提出相应的优化对策,以增强山东省体育旅游业的国际竞争力。
Shandong Province, with its rich natural resources and cultural tourism resources, has tremendous development potential in sports tourism. However, the current situation is not optimistic. Based on the SCP paradigm of Harvard School in the theory of industrial organization, this paper analyzes the market structure, behavior and performance of sports tourism in Shandong Province. It points out that the development of sports tourism industry in Shandong Province is uniquely advantaged. At the same time, the problems in sports tourism industry are found out , On this basis, put forward the corresponding optimization measures to enhance the international competitiveness of sports tourism in Shandong Province.