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本文从社会学的“世代研究”、“青年研究”出发,尝试对“90后”青年的社会境遇进行描述与分析,并由此探索“90后营销”的相关策略。
This paper attempts to describe and analyze the social situation of the youth after 90s from the perspectives of “generational research” and “youth studies” in sociology, and then to explore the relationship between “90s marketing” and “social marketing.” Strategy.