大千世界,有冷就有热,这是不可违拗的自然规则。该冷的不冷,该热的不热,都是对自然规则的一种破坏,都将产生严重的负效应。自然界如此,新闻业亦同此理。不必避讳“热”一度时间,新闻界对宣传报道中的“热”讳莫如深。有时提到“热”,就和片面性、一哄而上挂上了号。笔者以为,没有必要谈“热”色变,该热的还是要热。追寻社会的热点话题,采写受众关注的热点新闻,是每一位有责任感的新闻工作者的天职。这是因为,热点新闻是新 In a world where there is cold there is heat, which is a natural rule that can not be resisted. The cold is not cold, the heat is not hot, are a destruction of the rules of nature, will have a serious negative effect. In nature, journalism is the same. Needless to avoid taboo “hot” For a time, the press taboo in the coverage of “hot.” Sometimes it refers to “hotness”, and on the one-sidedness, it swarms into numbers. I think, there is no need to talk about “hot” color change, the hot or hot. It is the vocation of every responsible journalist to pursue hot topics in the community and to write and read the hot news that the audience is concerned about. This is because hot news is new