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招贴广告设计作为平面设计中的重要门类,其具有短暂的视觉停留、强烈的远视冲击力、清晰简洁的表达能力等特征,可供观者欣赏与阅读。同时,大面积的图形符号可烘托气氛,产生较强的视觉冲击力。例如,重复构成在平面设计中利用重复原理进行设计,能够呼应并强调主题,产生新的视觉冲击力,给人以深刻印象。被称为“视觉诗人”的德国平面设计大师冈特·兰堡,他的招贴作品中重复构成的设计手法运用较多。本文着重研究其招贴作品中重复构成的视觉
Placard advertising design as an important category of graphic design, which has a short visual stay, strong hyperopia impact, clear and concise expression and other characteristics, for the viewer to enjoy and read. At the same time, a large area of the graphical symbols can heighten the atmosphere, resulting in a strong visual impact. For example, the repetitive composition impresses with the design of repetitive principles in graphic design that echoes and emphasizes the theme and creates new visual impact. Güntherbranburg, the German graphic designer known as the “Visual Poet,” employs more and more design techniques in his posters. This article focuses on the repetitive visual composition of the poster artwork