为了推进公关事业的健康发展,使公关更好地为建立社会主义市场经济服务,中国公共关系协会与本刊决定举办’94全国最佳公关策划评选活动。凡是近两年由国内专业公关人员或业余公关人员进行的成功的公关策划,都在本次评选之列。公关策划的内容不拘一格,可以是企业经营的,也可以是政府行为的,等等。参选的具体方法是:一、凡是参选的公关策划,都要写成具体、生动的材料(字数不限),材料中要写明主要策 In order to promote the healthy development of public relations, public relations to better serve the building of a socialist market economy, the China Public Relations Association and the magazine decided to hold ’94 national best PR program selection activities. In the past two years by the domestic professional public relations staff or amateur public relations staff for the success of public relations planning, are in this list. Public relations planning eclectic, can be business-run, it can be a government act, and so on. The specific method of election is: First, all public relations planning, should be written as specific, vivid material (unlimited number of words), the material should be clearly stated in the main policy