如今,媒体竞争日趋激烈,如何在竞争的态势中争取主动、赢得先机,是摆在电视人面前的一道课题。而栏目的个性化,无疑是出奇制胜的一步妙棋。所谓个性,是指栏目所具有的文化特质与艺术内涵,是一种观念、情感和价值的积淀,与其它节目相比具有不可模仿性,其独特的理念也具有领先性, Nowadays, with increasingly fierce media competition, how to win the initiative in the competitive situation is an issue before the television people. The personalized column, is undoubtedly a surprising step wonderful coup. The so-called personality, refers to the column has the cultural characteristics and artistic connotation, is a concept, emotion and value of the accumulation, compared with other programs with the non-imitation of its unique concept also has a leading,