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本文主要围绕文化创意中的中国元素来展开分析。首先对文化创意产业的兴起来进行一个大致的介绍和分析,了解发展文化创意产业的必然性、可持续性和重要性,从而引出“中国元素”为发展中国文化创意产业的前提条件。其次对张艺谋的“印象系列”进行全面剖析,诠释和说明文化创意中中国元素的运用与特点。再次,对文化创意产业中“中国元素”的必要性进行阐释。接着,从文化创意中“中国元素”所产生的影响进行多方位探讨。最后,对文化创意中的“中国元素”进行总结和设想,强调中国当前与未来的文化创意产业的发展,需要站在一定的高度来进行,这个高度包括对西方设计的眺望和对西方整体设计精神的把握,摒弃停留在局部或者表层上的肤浅的模仿复刻,应该抓住其本质和精髓,另外也包含对中国传统文化的恰当运用,避免生硬的堆叠和拼凑所谓的“中国元素”。
This article mainly analyzes the Chinese elements in cultural creativity. First of all, a brief introduction and analysis of the rise of cultural and creative industries to understand the inevitability, sustainability and importance of the development of cultural and creative industries leads to the prerequisite for the development of China’s cultural and creative industries. Secondly, it makes a comprehensive analysis of Zhang Yimou’s “Impression Series ”, interprets and illustrates the use and characteristics of Chinese elements in cultural creativity. Third, explain the necessity of “China Element ” in cultural and creative industries. Then, from the cultural creativity “Chinese elements ” the impact of multi-directional discussion. Finally, we should summarize and envisage the “Chinese Elements” in cultural creativity and emphasize that the development of cultural and creative industries in China now and in the future needs to be carried out at a certain height. This height includes the view of western design and the development of the western To grasp the overall design spirit and to abandon the superficial imitation engraved on the surface or the surface, we should grasp its essence and essence, and also include the proper use of traditional Chinese culture to avoid the rigid stacking and patchwork of the so-called “China element”.