在本土企业逐渐成熟同时,跨国企业也熟悉了中国营销之道,一场本土企业与跨国公司对决的恶仗已经开始。但目前本土企业竞争水平不佳,形势已经比较严峻,本土品牌基本都还处于平衡状态发展,有影响力的国际品牌十分匮乏,品牌集成效应也非常薄弱。面对跨国企业的收购和渗透无法作出 As local enterprises mature, multinationals are also familiar with the marketing of China. The evil battle between a local company and a multinational company has started. However, at present, the competition among local enterprises is not good and the situation is grim. The local brands are basically still in a state of balance. Influential international brands are scarce and the brand integration effect is very weak. In the face of multinational acquisitions and infiltration can not be made