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在社会主义市场经济条件下,兵团师级党报要求生存,谋发展,必须增强读者意识。增强读者意识是兵团师级报纸走向社会化的必然选择。兵团报纸由于生存受区域制约,大多自我封闭,内容狭窄,“兵”味十足,且与地方报纸交往甚少。今年,《伊犁垦区报》积极转变这种陈旧的观念,冲破思想禁锢,改变单一化的思维定势,勇敢走出绿洲,拓宽新闻报道领域,满足了读者对地方新闻全方位、多角度的需要。同时,《伊犁垦区报》还在一版经常性套红并刊登大幅广告,为读者提供多功能信息服务,使师级小报舞台更大、视野更宽、效益更好、生命力更强。增强读者意识是兵团师级党报发挥主导作用的根本保证。伊犁哈萨克自治州境内有兵团4个师,报纸刊物百花齐放,广播、电视遍布全州。各种传播媒体都在
Under the conditions of a socialist market economy, the rank and file division of the regiment division must raise readers’ awareness of survival and development. Consciousness Raising of Readers is the Corollary Choice for Corps-level Newspapers to Become Socialized. Corps newspaper due to the constraints of living by the region, mostly self-enclosed, narrow content, “Bing ” taste full, and very little contact with local newspapers. This year, the “Yili Reclamation Newspaper” has actively changed this old concept, broke through the ideological confinement, changed its single-minded thinking and bravely stepped out of the oasis to broaden the coverage of news coverage and met the readers’ all-round and multi-angle needs for local news. At the same time, “Yili Reclamation Newspaper” is still a copy of the regular set of red and published substantial advertisements to provide readers with multi-functional information services, so that division-level tabloid stage bigger, broader vision, better efficiency, more vitality. To enhance the awareness of readers is the basic guarantee for the Corps to play a leading role in the division-level newspapers. Yili Kazak Autonomous Prefecture, a corps of four divisions, newspapers and magazines flourishing, radio and television throughout the state. All kinds of media are there