随着市场运作机制在传媒业的全面铺开,传媒的职业精神问题开始凸显,如何赢得受众普遍信任,树立媒体的公信力成为当前亟待解决的问题。本文从为何提出传媒职业精神开始,分析了其与媒体公信力之间的利害关系,并探索了造成此问题的原因及解决的途径与方法。 With the full operation of the market mechanism in the media industry, the issue of the professionalism of the media has begun to emerge. How to win the general trust of the audience and establish the credibility of the media have become the urgent problems to be solved. This article starts from why to put forward the media professionalism, analyzes the interest relationship between it and the credibility of the media, and explores the reasons and solutions to the problems.