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一家地网公司,2007年的数字电视覆盖率为83%,平均每户ARPU值达300元,付费频道的有效渗透率达25%,这是在哪里出乎意料的是,这并非在东部沿海或省会城市,而是地处西南边陲的云南省西双版纳傣族自治州!云南省有线网络公司西双版纳分公司在网用户20.5万,农村用户占四分之三;2007年的销售额达6700万;08年1～6月付费电视的总收入为400万元,用户数5万,渗透率达25%——这样的成绩单,难怪中数传媒和CHC华诚影视两大付费电视集成平台都向记者极力推荐。那么,西双版纳数字电视和付费电视发展有哪些值得称道的经验呢
A network company with 83% digital television coverage in 2007, an average ARPU of 300 yuan per household, and an effective penetration rate of 25% for paid channels, was unexpected here, not on the eastern coast Or capital cities, but located in Xishuangbanna Dai Autonomous Prefecture of Yunnan Province in the southwestern border Yunnan Province cable company Xishuangbanna branch network users 205,000, rural users accounted for three-fourths; 2007 sales of 67 million; 2008 1 June pay TV total revenue of 4 million yuan, the number of users 50,000, penetration rate of 25% - such a transcript, it is no wonder that the number of media and CHC Huacheng two pay TV integrated platform are extremely hard to reporters recommend. So, Xishuangbanna digital television and pay TV development what commendable experience yet