新闻传媒,客观上是当今社会公众最易接受的一种通俗文化传播。鉴于此,新闻理应率先传播规范语言。然而,随着社会生活的丰富和人们思想的活跃,我们的新闻传媒也不时随意“制造”一些新词汇。比如近期,最先是以一些报纸招聘航空服务大嫂的新闻为由头,很快在全国新闻传媒中“演绎”出“营嫂”、“工嫂”、“农嫂”、“地嫂”等新闻,而且大有一触即发,不可收拾的势头。且不说什么这些“嫂”的提法本身欠妥,单说这些新词汇就有些令人费解。从词意上看, The news media is objectively one of the most popular forms of popular culture in the society today. In view of this, the news should take the lead in transmitting normative language. However, with the enrichment of social life and the active thinking of people, our news media have occasionally “made” some new words. For example, in the recent past, the first news report was that some newspapers recruited sister-in-law for aviation services and quickly released such news as Ying Ying, Gong Sosao, Nongsao and Dasao in the national news media. And great trigger, out of control momentum. Not to mention what these “wife’s” references are, in and of themselves, that some of these new words are somewhat puzzling. From the word meaning,