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1.好项目不是找来的,而是策划出来的。2.名牌的背后是文化——文化承载量越大的项目,其效益释放量越大。效益的增长不是算术级数,也不是几何级数,而是原子裂变“极数”。3.精确的市场定位是成功策划的核心,对社会大趋势的精妙把握是能否定位准确的前提;多“兵种”协同作战的战术运作是策划成功的保证。4.策划造致的“原子裂变”效益为策划家开创了广阔的市场空间,作为策划思想载体的策划人将是日后中国最先富起来的文化人。
1. The good project was not found but planned. 2. Behind the brand name is culture - the greater the cultural carrying capacity of the project, the greater the amount of benefit released. The increase in efficiency is not an arithmetic progression, nor a geometric progression, but an atom fission “polar number ”. 3. Precise market positioning is the core of successful planning. The delicate grasp of the general trend of society is the premise of whether or not it can be positioned accurately. The tactical operation of multiple “services” and coordinated operations is the guarantee of successful planning. 4. The “atomic fission” and “benefit” created by the planning has created a broad market space for planners. The planners who are the carrier of planning ideas will be the first cultural people to be rich in China in the future.