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中国的品牌之路既不能模仿日本模式,也不能模仿美国模式,中国品牌要建立自己的营销模式和品牌理念,就必须从中国企业自身的实情出发。
China's brand road can neither imitate the Japanese model, nor can it imitate the American model. To establish their own marketing model and brand concept, Chinese brands must start from the actual conditions of Chinese enterprises.