共性与个性是描述事物辩证联系本质特点的哲学范畴,是一切事物固有的本质属性。在包装设计创作中,同样存在着共性与个性的的辩证关系。就产品包装设计而言,更加需要兼顾共性与个性之间的平衡。既要满足大众对于视觉共性审美的要求,也要突破视觉审美疲劳下对于个性审美的创造。通过分析包装设计的共性与个性来阐述出包装设计的共性与个性间相互转化、相互融合统一的关系。 Commonness and individuality are the philosophical categories that describe the essential characteristics of the dialectical relationship of things and are the inherent essential attributes of all things. In the packaging design creation, there is also a dialectical relationship between commonality and individuality. In terms of product packaging design, more needs to take into account the balance between commonality and individuality. It is necessary to satisfy the general public for visual common aesthetic requirements, but also to break through the aesthetic visual aesthetic fatigue for the creation. By analyzing the commonality and individuality of packaging design, this paper expounds the relationship between the commonality and individuality of packaging design and their mutual transformation and integration.