在市场营销中,无论是开拓新市场还是研发新产品,市场调查是不可或缺的重要步骤。传统的市场调查费时费力费钱,网络的出现无疑是为市场调查提供了新的工具。网络市场调查的优点,一是实时、互动。网上调查是开放的,任何网民都可以进行投票和查看结果,而且在投票信息经过统计分析软件初步自动处理后,可以即时查看到阶段性的调查结果。 In marketing, whether it is to open up new markets or develop new products, market research is an indispensable and important step. Traditional market research is time-consuming and expensive, and the advent of the Internet undoubtedly provides new tools for market research. The advantages of network market research, first, real-time, interactive. Online survey is open, any Internet users can vote and view the results, but also in the voting information through the statistical analysis software automatically processed initially, you can immediately see the phased findings.