消费者在情感性活动中所获得的情感价值对冲抵消了他所付出的超大能耗。根据能耗理论,只有综合能耗(时间能耗、空间能耗、价格能耗、安全能耗、学习能耗、关联能耗的总和)最低的商业模式才能赢得顾客,因为顾客总是喜欢便捷、便利、便宜的。但凡事总有例外。在商业世界,我们也能看到很多明显不符合能耗最低法则的现象。当苹果公司发售最新的i Phone手机时,在苹 The emotional value hedges consumers obtain in their emotional activities offset the excess energy they spent. According to the theory of energy consumption, only the business model with the lowest energy consumption (time consumption, space energy consumption, price energy consumption, energy consumption, safety energy consumption, learning energy consumption and associated energy consumption) can win customers because customers always prefer convenience Convenient, cheap. But there are always exceptions. In the business world, we can also see many obvious inconsistencies with the law of lowest energy consumption. When Apple released the latest iPhone phone at Apple