自1983年第一次全国广播电视工作会议提出“四级办电视”的口号后,市县级电视台纷纷响应,几乎每个城市都有了自己的电视台。互联网技术的迅猛发展,地方电视台面临着巨大的挑战,要想更好地发展下去,必然要改革创新。地方电视台只有在根植于当地文化,贴近百姓生活的基础上改革创新,才能在信息化、网络化的浪潮中找到新的出路。 Since the first national radio and television conference in 1983 put forward the slogan of “four-level TV”, municipal and county TV stations have responded in response to the fact that almost every city has its own television station. The rapid development of Internet technology, local television stations are facing enormous challenges, in order to better development, it is bound to reform and innovation. Only when local TV stations are rooted in local culture and close to people’s livelihood, can reform and innovation be found in the wave of informationization and networking.