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1.对食品广告经营单位实行卫生许可证制,要求凡播、刊、登食品广告的经营单位,必须到地、市级以上食品卫生监督部门,申请领取《食品广告卫生许可证》或称《食品广告卫生认可证》后,方可经营食品广告。 2.制定严格的食品广告审批制度,凡做食品广告的单位均要填写《食品广告审批表》,经地、市级食品卫生监督部门审查,审查的主要内容应有:解说词、录像图面及图面文字、定型包装食品商标法定标志内容、加药食品审批证明、应规定有效时间和广告经营单位等各项符合卫生要求者,方可按规定批准。
1. The implementation of the hygiene permit system for food advertising business units requires that any business unit that broadcasts, publishes, or advertises food advertisements must go to the food hygiene supervision department at or above the municipal level to apply for the “Food Hygiene License” or “ “Food Advertising Hygiene Accreditation Card” can only be used for food advertising. 2. Develop a strict food advertisement approval system. All units that do food advertisements must fill in the “Food Advertisement Approval Form” and be reviewed by the local and municipal food hygiene supervision departments. The main contents of the review should include: commentary and video drawings. Only those who meet the hygiene requirements, such as drawings and texts, statutory marks for foods affixed to packaged foods, approval certificates for foods for added foods, and effective time and advertising business units, may be approved according to regulations.