本文从重视公共关系学的理论研究入手,分析公共关系学在现代科技馆具体运行管理中的重要作用,提出运用公共关系学的基本理论指导科技馆与社会组织进行传播沟通的方式方法,从而不断丰富科普形式,积极拓展展教内容,加强社会沟通,扩大社会影响,更好地实现科技馆服务社会公众的宗旨,为提高全民科学素质服务。 This paper starts with the theoretical research on the public relations, analyzes the important role of public relations in the operation and management of modern science and technology museum, and proposes the ways and means of using the basic theory of public relations to guide the science museum and social organizations to communicate and communicate We will enrich the science popularization, expand actively the content of education, strengthen social communication, expand social influence, better realize the purpose of science and technology museums to serve the public and improve the quality of science for all.