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找到品牌对消费者来说具有相关性的重要时刻,或者品牌和消费者之间的互动,通过手机应用让这些体验变得更好,这就是品牌手机应用的独特价值。2011年底,中国成为世界上最大的智能手机市场,一场智能手机应用媒体(Apps,以下简称手机应用)变革也随之而来。中国手机应用用户整体呈年轻化趋势,主要分布在18到35岁区间内。
Finding the moment when brands are relevant to consumers or the interaction between brands and consumers makes these experiences better through mobile apps is the unique value of branded mobile apps. By the end of 2011, China has become the largest smart phone market in the world. A revolution in the application of Apps (hereinafter referred to as the mobile phone application) has also taken place. China mobile phone users overall trend is younger, mainly in the 18 to 35 range.