本调查的目的是了解中国企业家在普通民众中的形象和认知度,所以在调查区域和人员选择上尽量让结果接近真实的状况。本调查选择了华北、华东、华南、华中、西南等区域的北京、上海、广州、洛阳、绵阳等五个大中城市,受访民众共1615名。从区域和人员构成上来讲,他们应该是中国城市社会中最基层的代表:其中,离退休人员／下岗(350人)、普通办公室职员(260人)、事业单位普通职工(220人),分别占21．7％、16．1％、13．6％;高中学历以下的占72．5％; The purpose of this survey is to understand the image and awareness of Chinese entrepreneurs in the general public. Therefore, we should try our best to make the result close to the actual situation in the survey area and personnel selection. The survey selected five large and medium-sized cities in Beijing, Shanghai, Guangzhou, Luoyang and Mianyang in North China, East China, South China, Central China and Southwest China. A total of 1,615 people were interviewed. From the regional and personnel composition, they should be the most grass-roots representatives of urban society in China: Among them, retirees / laid-offs (350), ordinary office workers (260) and ordinary employees in institutions (220) Accounting for 21.7%, 16.1% and 13.6% respectively; accounting for 72.5% of high school graduates;