一个以上下游产业协作为核心的供应链信息平台、完善的物流执行网络才是国内连锁企业出路所在。粗浅地看来,连锁零售有两种,集贸市场型和生活方式型。集贸市场型的连锁店对于消费者来说是一个直接与厂商见面并交易的场所,生活方式型的连锁店对于消费者来说是一个懂得自己特定生活方式的管家。比较极端的例子是国美电器和宜家家居。 More than one downstream industry collaboration as the core supply chain information platform, improve the logistics implementation of the network is the way out of the domestic chain. Superficial view, there are two retail chains, bazaars and lifestyle. A bazaar-type chain store is a place for consumers to meet and trade directly with vendors, and life style chains are stewards of consumers who understand their particular way of life. The more extreme examples are Gome and IKEA.