比尔·盖茨说“:21世纪要么电子商务,要么无商可务”。电子商务对于这个时代的意义,远不止一种商业模式那样简单。它所承载的,是销售模式的颠覆性革新,是经济发展方式的深刻变革,更是经济转型提质的核心要素之一。作为全国电子商务的源起之地,2013年,浙江省委省政府首创性地提出了“电商换市”的发展战略,将电子商务的发展作为一项重要任务加以推进,并提出了落到实处的发展目标:构建全球浙货网络销售体系,让浙货真正行销天下, Bill Gates said: “In the 21st century, either e-commerce, or business-minded.” The significance of e-commerce for this era is much more than just a business model. What it carries is a disruptive innovation in the sales model, a profound change in the mode of economic development and one of the core elements in the quality upgrading of the economy. As a source of national e-commerce, in 2013, Zhejiang Provincial Party Committee and Provincial Government initiated the development strategy of “E-commerce Exchange” to promote the development of e-commerce as an important task and put forward To implement the development goals: to build a global network of online sales system, so that the real sales of Zhejiang goods world,