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如何正确适时的制定产品投标定价策略,不仅可以提高中标率,实现企业战略目标,获得预期利润,同时也是搞好项目管理的第一步。但是,价格的重要性和定价所具有的买卖双方双向决策的特征,都使定价策略成为市场营销组合中最难确定的一个部分。在实际工作中,明白产品投标定价并不是由成本,而是最终由市场供求关系来确定,企业随时要对复杂多变的市场竞争环境做出灵活的动态市场营销管理,对企业长期稳固占领市场至关重要。
How to formulate the product bidding strategy in a timely manner can not only improve the winning rate, achieve the strategic goal of the enterprise, and obtain the expected profit, but also the first step of project management. However, the importance of pricing and the bidirectional nature of both bidders ’and sellers’ pricing strategies make pricing strategies the hardest part of the marketing mix. In actual work, we understand that the pricing of product bidding is not determined by the cost, but ultimately determined by the relationship between supply and demand in the market. Enterprises are required to make flexible dynamic marketing management to the complex and ever-changing market competition environment, and firmly occupy the market for a long time It is very important.